MLK Jr. Day (1/16) | President’s’ Day (2/20)

Valentine’s Day (2/14)

World Day of Social Justice (2/20) | St. Patrick’s Day (3/17)

International Women’s Day (3/8) | April Fool’s (4/1)

4/20

Earth Day (4/22) | Victoria Day (5/22)

Memorial Day (5/29)

Mother’s Day (5/14)

Mental Health Awareness Month | Juneteenth (6/19)

Nat’l Indigenous People’s Day (6/21)

Father’s Day (6/18)

Jack Herer’s birthday (6/18) | Canada Day (July 1st)

4th of July

7/10 | National CBD Day (8/8) | Labor Day (9/4) | Commemorating the Victims of Prohibition (10/5)

Canadian Thanksgiving (10/9)

Federal Cannabis Legalization Day in Canada (10/17)

Halloween (10/31) | Green Wednesday (11/22)

Thanksgiving (11/23)

Medical Legalization Day (11/5)

Legalization Day in the U.S. (Colorado) (11/6)

Int’l Students Day

Election Day | Christmas (12/25)

Hanukkah (12/7 - 12/15)

Kwanza (12/26) | | PRODUCT LAUNCHES | | | - Register v1 UX Enhancements

• BO Reporting Upgrades (Payments, Closing, Inventory)
• Metrc Integration Sync
• Integrated PIN Debit Refunds
• SEO for Embedded Menu | TBA | TBA | - Register v2 Alpha
• Greenbits Ruby Upgrade
• New BO Reporting Engine
• Discounts by Order Type
• Discount Sync v3
• Dutchie Pay Refunds
• Menu Enhancements | TBA | TBA | TBA | TBA | TBA | TBA | | EVENTS | Lift & Co. (Vancouver) | | NECANN (Boston)

CannaCon OKC (Oklahoma) | MJUnpacked (New York)

Lucky Leaf Albany (New York) | NECANN (Connecticut)

Hall of Flowers (Toronto)

Hall of Flowers (Santa Rosa) | NECANN (Chicago)

Lift & Co. (Toronto) | | | Lucky Leaf Alberquerque (New Mexico) | | MJBizCon (Vegas) | | | DIVERSITY AWARENESS | | Black History Month | Women’s History Month | | National Asian American and Pacific Islander Heritage Month | Pride! | | | National Hispanic Heritage Month (begins 9/15) | National Hispanic Heritage Month (ends 10/15) | National Native American Heritage Month

Transgender Day of Remembrance | | | NEW MARKET LAUNCHES | CT (rec)

NY (rec) | MO (rec) | | | | | MD (rec)

VA (rec) (estimated) | | | | | |

Dutchie themes by quarter

Q1: Countdown to 4/20 — utilizing Dutchie tech and effective marketing strategies to be successful on cannabis’s biggest sales day

Q2: Future-proofing your dispensary —

Q3: Back to school — product education (i.e. how to best leverage Dutchie tech to its fullest potential)

Q4: Holidaze — leveraging discounts, promos, marketing/pricing strategy, and Dutchie tech to make the most of the holiday season